The baby toy with so many ways to play that both girls keep going back to it.

Recommended by @learnin_with_lyla_and_elsie

Lifetime repair guarantee. 30-day full refund. £1.95 delivery over £35 • free over £60 • free gift over £50.

My First Fabric Fishing Game — image 1
My First Fabric Fishing Game — image 2
My First Fabric Fishing Game — image 3
My First Fabric Fishing Game — image 4
My First Fabric Fishing Game — image 5
My First Fabric Fishing Game — image 6
My First Fabric Fishing Game — image 7

Most toddler toys are designed to catch attention for thirty seconds in a shop. This one was designed to hold it for three years. There is a difference between a toy that looks good in the aisle and one that earns its place in the toy box.

230 Years making games
5M+ Happy customers
7th Generation family
4.9★ 44 reviews
As seen in
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Parents just like you.

Real families. Real homes. Real opinions.

★★★★★ 4.9 / 5  ·  44 verified buyers
★★★★★
Verified

“My daughter has played with this every single day since she was 8 months. The fish are perfectly sized, the rod is easy for small hands, and the colour pots are brilliant for sorting. Cannot recommend it enough.”

A
Amy P.
Manchester
★★★★★
Verified

“We bought this for our 10-month-old and she is obsessed. She likes pulling the fish off the rod more than catching them, which apparently is the point. Very well made.”

J
Joanna K.
Edinburgh
★★★★★
Verified

“Bought two. One for our daughter and one for her cousin. Both love it. The quality is far better than anything we found on Amazon. Feels like it will last years.”

R
Rachel M.
Oxford
★★★★★
Verified

“She used to grab my phone the second I put it down. Now she goes straight for the fishing rod. I honestly cannot believe how quickly that changed. Beautiful quality throughout.”

C
Claire B.
London
★★★★★
Verified

“My son has autism and struggles with fine motor tasks. The magnetic fishing mechanic was the first toy that made him want to try independently. His OT was amazed at how engaged he was.”

R
Rachel H.
Birmingham
★★★★★
Verified

“He plays with it more than anything else he received for Christmas. The fish pieces are gorgeous, painted wood, solid and chunky. Nothing cheap about any of it.”

J
Jo T.
Bristol
★★★★★
Verified

“My daughter has played with this every single day since she was 8 months. The fish are perfectly sized, the rod is easy for small hands, and the colour pots are brilliant for sorting. Cannot recommend it enough.”

A
Amy P.
Manchester
★★★★★
Verified

“We bought this for our 10-month-old and she is obsessed. She likes pulling the fish off the rod more than catching them, which apparently is the point. Very well made.”

J
Joanna K.
Edinburgh
★★★★★
Verified

“Bought two. One for our daughter and one for her cousin. Both love it. The quality is far better than anything we found on Amazon. Feels like it will last years.”

R
Rachel M.
Oxford
★★★★★
Verified

“She used to grab my phone the second I put it down. Now she goes straight for the fishing rod. I honestly cannot believe how quickly that changed. Beautiful quality throughout.”

C
Claire B.
London
★★★★★
Verified

“My son has autism and struggles with fine motor tasks. The magnetic fishing mechanic was the first toy that made him want to try independently. His OT was amazed at how engaged he was.”

R
Rachel H.
Birmingham
★★★★★
Verified

“He plays with it more than anything else he received for Christmas. The fish pieces are gorgeous, painted wood, solid and chunky. Nothing cheap about any of it.”

J
Jo T.
Bristol

This is a must have. So many ways to play and both girls absolutely loved it. Velcro rods, big chunky fish, colour sorting pots. Suitable from 6 months and they just keep coming back to it. Nothing on Amazon comes close.”

@learnin_with_lyla_and_elsie
1795

Making games longer than any other manufacturer in Britain.

1849

We invented the Staunton chess set, the international standard used in every tournament since.

No plastic.

No batteries. No screens. Quality hardwood built to outlast the children who play with it.

From 6 months

My First Fabric Fishing Game. One product, every age in the family covered.

🛡

Lifetime Craftsmanship Guarantee

If it ever breaks, a hinge, a piece, anything, we repair or replace it. For life. No asterisks. That is what 230 years of making things teaches you.

“"A toy that works from 6 months and is still interesting at 3 is the hardest brief in the building. The Fabric Fishing Game is one of the few things in our range that genuinely earns that claim." Joe Jaques, seventh-generation owner.”

Joe Jaques, seventh-generation owner

What arrives when you order

  • 🛡
    Lifetime guarantee. Anything breaks, we fix it.
  • 30-day returns. No questions. Full refund.
  • 📦
    £1.95 delivery over £35. Free over £60.
  • 🎁
    Gift-wrapped. Hand bow-tied. Personal note printed inside.

From around 12 months: mouthing and feeling the fish. By 18 months: using the rod and matching colours. By 3: teaching a younger sibling. Three years of the same toy doing different jobs.

My First Fabric Fishing Game
My First Fabric Fishing Game

My First Fabric Fishing Game

£18.88

Less than two plastic toys that will be in the charity bag by Christmas.

Two kids. One table. No screens in sight.

90% before age 5Harvard: 90% of brain development happens before age 5. This is that window.
Fine motorFishing, gripping and sorting build the fine motor skills that unlock writing
From 6 monthsOne of the only toys that genuinely works from 6 months all the way to age 4
Screen swapParents report it replaced tablet time. Usually in the first week.

Questions

What if my baby does not engage with it straight away?

Most babies explore by mouthing and pulling before the fishing mechanic clicks. That usually happens between 9 and 12 months. The colour sorting pots give older toddlers a different entry point. If it does not work for your child within 30 days, return it. Full refund, no questions.

When will it arrive?

Standard UK delivery is 3 to 5 working days. Express available at checkout. Dispatch is usually same day if you order before midday.

What age is this for?

From 6 months up to around age 4. Younger babies grab and explore the fish. Toddlers use the rod and start colour sorting. By age 3 to 4, they are teaching younger siblings how to play.

Is @learnin_with_lyla_and_elsie paid by Jaques?

Yes. We commissioned this content and pay a performance share of orders placed through this page. We work with families who use our products in daily play, not just for a photo.

Real families, real posts

Our products went viral.

Real parents. Real homes. Real posts. Every single one.

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“Jaques of London have been making toys, games and puzzles since 1795”

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“The love of games — Jaques of London wooden classics”

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“Jaques London Christmas — not just toys, these are heirlooms”

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“We are proud to celebrate @jaquesoflondon’s 230th birthday”

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“Gifted — quality wooden toys that actually get played with every single day”

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“Proudly crafting award-winning wooden toys and games since 1795”

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“The fascinating history of Ludo and Snakes — all started with Jaques”

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“@jaquesoflondon are celebrating 230 years of crafting beautiful toys”

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“We have a growing collection of @jaquesoflondon toys and I’m not sorry”

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“Super cute and exciting toys for the whole family — full Jaques review”

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“The Jaques of London Toy Hairdresser Set — and I can’t stop playing with it”

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“AD | Jaques of London Fishing Game — watching my boys play this is everything”

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Why I run Jaques for the 231st year.

I am the seventh generation of my family to run this company. My great-great-great-great-grandfather started it in 1795. My children play with the same games I played with as a child. That is not a marketing line. That is just how it works when you make things properly.

Joe Jaques
7th Generation • Jaques of London • Est. 1795
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the family behind @learnin_with_lyla_and_elsie is a paid partner of Jaques of London. We commissioned their content and pay them a performance share of resulting orders.