The 2-in-1 board Jacob is absolutely obsessed with. And honestly, so are we.

Recommended by @cornish_mumx

Lifetime repair guarantee. 30-day full refund. £1.95 delivery over £35 • free over £60 • free gift over £50.

Classic Snakes and Ladders and Ludo — image 1
Classic Snakes and Ladders and Ludo — image 2
Classic Snakes and Ladders and Ludo — image 3
Classic Snakes and Ladders and Ludo — image 4
Classic Snakes and Ladders and Ludo — image 5

Everyone knows family games are a good idea. Very few families actually manage to play them. Snakes and Ladders and Ludo takes ninety seconds to set up and everyone from age 3 can play. No rules explanation needed.

230 Years making games
5M+ Happy customers
7th Generation family
4.9★ 121 reviews
As seen in
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Parents just like you.

Real families. Real homes. Real opinions.

★★★★★ 4.9 / 5  ·  121 verified buyers
★★★★★
Verified

“Bought this for our 4-year-old and it has been played every single night for three weeks. The quality of the wood is excellent. The board feels like it will outlast us all.”

C
Claire B.
Devon
★★★★★
Verified

“Such a brilliant 2-in-1. The kids always want different games and now we have one board that satisfies both. Beautifully made. Worth every penny.”

T
Tom F.
Cornwall
★★★★★
Verified

“Bought as a birthday present for my niece. The family said it is the most-played gift she got. The wooden pieces feel so much better than plastic. Highly recommend.”

L
Laura H.
Bath
★★★★★
Verified

“My 4-year-old is now counting to 100 because of this game. We play Snakes and Ladders every evening and he absolutely refuses to stop. Best accidental educational toy I have ever bought.”

N
Natalie M.
Plymouth
★★★★★
Verified

“The wooden board is genuinely beautiful. Nothing like the cardboard sets in supermarkets. This is an heirloom, not a throwaway game.”

F
Fiona L.
Exeter
★★★★★
Verified

“My children argue over who gets to set up the board because they love it so much. Ludo is now our Sunday evening tradition. Three months and still going strong.”

E
Emma W.
Truro
★★★★★
Verified

“Bought this for our 4-year-old and it has been played every single night for three weeks. The quality of the wood is excellent. The board feels like it will outlast us all.”

C
Claire B.
Devon
★★★★★
Verified

“Such a brilliant 2-in-1. The kids always want different games and now we have one board that satisfies both. Beautifully made. Worth every penny.”

T
Tom F.
Cornwall
★★★★★
Verified

“Bought as a birthday present for my niece. The family said it is the most-played gift she got. The wooden pieces feel so much better than plastic. Highly recommend.”

L
Laura H.
Bath
★★★★★
Verified

“My 4-year-old is now counting to 100 because of this game. We play Snakes and Ladders every evening and he absolutely refuses to stop. Best accidental educational toy I have ever bought.”

N
Natalie M.
Plymouth
★★★★★
Verified

“The wooden board is genuinely beautiful. Nothing like the cardboard sets in supermarkets. This is an heirloom, not a throwaway game.”

F
Fiona L.
Exeter
★★★★★
Verified

“My children argue over who gets to set up the board because they love it so much. Ludo is now our Sunday evening tradition. Three months and still going strong.”

E
Emma W.
Truro

“Jacob is OBSESSED. Two games in one box, and it looks beautiful on our games shelf. We love game nights as a family and this had to be part of it. Proper wooden quality, nothing like the plastic sets you find everywhere. A complete no-brainer.

@cornish_mumx
1795

Making games longer than any other manufacturer in Britain.

1849

We invented the Staunton chess set, the international standard used in every tournament since.

No plastic.

No batteries. No screens. Quality hardwood built to outlast the children who play with it.

Ages 3 to adult

Classic Snakes and Ladders and Ludo. One product, every age in the family covered.

🛡

Lifetime Craftsmanship Guarantee

If it ever breaks, a hinge, a piece, anything, we repair or replace it. For life. No asterisks. That is what 230 years of making things teaches you.

“"We invented Ludo in 1896. We have been making Snakes and Ladders for generations. This board is both, on a single reversible hardwood set that fits in any games cupboard." Joe Jaques, seventh-generation owner.”

Joe Jaques, seventh-generation owner

What arrives when you order

  • 🛡
    Lifetime guarantee. Anything breaks, we fix it.
  • 30-day returns. No questions. Full refund.
  • 📦
    £1.95 delivery over £35. Free over £60.
  • 🎁
    Gift-wrapped. Hand bow-tied. Personal note printed inside.

Under-5s love the dice rolling. Primary age children love the strategy. Adults find themselves genuinely uncertain who will win. That is the game's secret. It is fair at every age, and that is rare.

Classic Snakes and Ladders and Ludo
Classic Snakes and Ladders and Ludo

Classic Snakes and Ladders and Ludo

£21.98

A permanent family game night, two games in one box, for under £22.

They'll argue about whose turn it is. You'll love every second.

Counts to 100Children who play board games learn to count 3 months earlier than peers
Turn-takingTeaches patience, grace in losing and social skills — things no screen teaches
Invented hereJaques invented Ludo in 1896. We have been making Snakes and Ladders ever since.
Ages 3 to adultAge 3 rolls the dice and counts. Grandparents play it straight. Same board.

Questions

What if the kids argue over which side to play?

That is more or less the selling point. You play one game, then flip the board and play the other. Most families find it sorts itself out by game two. If you are genuinely not happy within 30 days, full refund, no questions.

When will it arrive?

Standard UK delivery 3 to 5 working days. Express available at checkout. Most orders placed before midday dispatch same day.

What age is this suitable for?

Snakes and Ladders from age 3 once they can roll a die and count. Ludo from around 5 when they can follow a few rules. Both scale upward, so adults find themselves invested too.

Is @cornish_mumx paid by Jaques?

Yes. We have worked with @cornish_mumx on several campaigns because her family actually plays these games. We pay a performance share on orders through this page.

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“Gifted — quality wooden toys that actually get played with every single day”

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“The fascinating history of Ludo and Snakes — all started with Jaques”

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Why I run Jaques for the 231st year.

I am the seventh generation of my family to run this company. My great-great-great-great-grandfather started it in 1795. My children play with the same games I played with as a child. That is not a marketing line. That is just how it works when you make things properly.

Joe Jaques
7th Generation • Jaques of London • Est. 1795
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@cornish_mumx is a paid partner of Jaques of London. We commissioned their content and pay them a performance share of resulting orders.