The Anti-Screen Revolution

Making Real Play A Real Priority

Our mission is to support families to create healthier habits without technology through the magical power of real play.

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Teaching the world to play since 1795
Rated Excellent from over 2,000 Trustpilot reviews
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Wooden Toys

Luxury wooden toys made from 100% sustainably sourced wood. 

We have a wide variety of wooden kids toys, including our Let's Learn Activity Maze, Let's Play Rainbow Shape Puzzles and Let's Pretend Fruit Set.

Traditional, real play has multiple benefits for childhood development. For example, wooden stacking toys and shape... Read More

Let's Learn Shapes Matching Board


Let's Learn Calendar Clock


Let's Pretend Bakery Board


Let's Learn Activity Maze


Magnetic Wooden Alphabet Set

117 reviews


Wooden Magnetic Animals Set

Regular price Was: £9.99 £7.99

Shape Sorting Teaching Clock

204 reviews


Magnetic Fishing Game

229 reviews



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