The Anti-Screen Revolution

Making Real Play A Real Priority

Our mission is to support families to create healthier habits without technology through the magical power of real play.

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Teaching the world to play since 1795
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Let's Pretend Range

Pretend play has numerous benefits for childhood development, such as developing creativity, providing opportunity for self expression and imaginative freedom. Our Let's Pretend has been designed to capture your kid's imaginations and interest. Read More

Let's Pretend Vegetable Board

£14.99

Let's Pretend Bakery Board

£12.99

Let's Pretend Fruit Board

£14.99

Let's Pretend Breakfast Set

£15.99

Let's Pretend Pizza Party

£15.99

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