What Are Your Coronation Plans?

Whether it be sat in front of the telly, seeing friends and family, or celebrating at a street party, Jaques has got you covered! 

During this special time with your loved ones, we get to truly enjoy the rewards of our 227-year legacy when watching you all relish seasonal silliness with our garden games! Our award-winning range of toys and games are sure to get you in the spring spirit as the weather starts to improve—games which promise to excite everyone from Granny to Grandson. 

Jaques are committed to designing quality toys for all kids, from Balmoral to Bradford. As a brand with such heritage, we were fortunate enough to have had royal revelry in our roots, having been commissioned by the Royal Family to design a Staunton chess set for Queen Mary of Teck, in 1924, to go in her world-famous dolls house. 

Today, we still have interest in the Royal Family. The Princess of Wales ‘Shaping Us’ campaign shares a sentiment that rings true for us in its support of child development, so that children can grow up in a safe and joyful environment. But also, so that the world of the future can be a better place.  

“The way we develop, through our experiences, relationships, and surroundings during our early childhood, fundamentally shapes our whole lives. It affects everything from our ability to form relationships and thrive at work, to our mental and physical well-being as adults and the way we parent our own children.”  

-Her Royal Highness The Princess of Wales 

To this day, our mission still hopes to first and foremost deliver toys & games that help families prioritise play for the purpose of education through fun! Our mission endeavours to make ‘play’ affordable for everyone, without any compromise on quality. So, we’ll hope you will continue to choose us for timeless toys & games that really rule! 

As King Charles III is crowned at his coronation on Saturday the 6th of May 2023, we’re reminded that Jaques of London has seen 9 Monarchs take the throne during our 227 years.  

King Charles III will be the 10th British monarch since 1795 – when Jaques of London was first established. So, as we start this new chapter, let us refresh our promise to emphasise the true power of play whilst providing you and yours a little ‘Luxury for Less’! 

Ben Williamson
Creative Writer
Ben is passionate about Montessori learning for children and has written for many parenting publications to bring the magic of real play to families in the UK. After graduating in 2009, his career has enabled him to work in areas such as Child Development and Psychology. As a great believer that learning starts at home, he combines his experience with his own parenting style to help bring other families together.

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