Two Games in One. Zero Screens. All Family.
or 4 payments of £5.49 with Klarna
🛡️ 30-day full refund, no questions. Fewer than 30 returns from 23,000+ orders.
- 2-in-1 reversible board: Snakes and Ludo
- Solid hardwood, built to last years
- Ages 3 to adult, perfect for game nights
- No batteries, no apps, just the game
- Safety-tested for children
- Only at Jaques of London, Est. 1795
Free UK shipping over £40 · 30-day returns · Est. 1795
as seen in
What 150+ parents are saying
They didn't expect to love it this much.
"My 3-year-old asks to play with this every single morning. Before it, he'd be crying for the iPad within 10 minutes of waking up. This has genuinely changed our mornings."
"Was sceptical at £20 when I could get something similar for £8 on Amazon. But the quality is night and day. The fish are solid, the rods feel proper. My daughter's still playing with it 3 months later."
"My son has autism and struggles with most toys. This one he plays with independently for 40 minutes straight. The focus it requires is perfect for him. Recommend to every parent I know."
"Bought as a birthday gift. Arrived beautifully packaged, looked immediately like a quality product. The mum messaged me the next day — the kids hadn't put it down. Already ordered one for my own two."
"I've tried so many wooden toys from different brands. This is the only one that's still in use 6 months later. The beechwood feels completely different in your hands — you know immediately it's not cheap."
"Finally — a toy my 2 year old and 5 year old can play together. The older one helps the younger one, they laugh, they compete. 30 minutes of actual peace and genuine play. Worth every penny."
Sound familiar?
Screen time is the path of least resistance. Until you find something better.
They play for 5 minutes then drift back to the screen
Wooden toys you bought sit unused on the shelf
You feel guilty every time you hand over the iPad
"Educational" toys that are more boring than the games they replace
The Magnetic Fishing Game holds attention because it requires just enough skill to stay interesting, but is simple enough that toddlers can start immediately. It's the only toy our parents report lasts 30 minutes of independent play — consistently.
Everything included
What's in the box
5 colours, numbered for counting games. FSC-certified beechwood, non-toxic paint.
Play alone or with the whole family. Magnetic tip — safe for little hands.
Solid beechwood base that holds the fish. Doubles as storage when play is done.
Not MDF. Not plastic. Sustainably sourced beech — the wood that lasts decades, not months.
So simple
Three steps to 30 minutes of peace
Open the box
No batteries. No app. No setup. Everything's inside. Hand it over and step back.
Start fishing
The magnetic tip makes it just easy enough to get started — and just tricky enough to keep going.
Watch them focus
Colour sorting. Counting. Competing. They invent their own games. You get your mornings back.
Why it works
Built differently. Plays differently.
Not 5 minutes then asking for help. Real, sustained independent play — every day, consistently.
Fine motor skills. Colour recognition. Counting. Focus. Every EYFS milestone — through play, not worksheets.
FSC beechwood. Non-toxic paint. EN71-certified safe. Built to last years and be handed down — not thrown out.
At 2, they catch fish. At 3, they count colours. At 5, they race siblings. One toy, years of play.
Beautifully packaged. Instantly impressive. The toy parents message you about the next day — not the one that stays in the cupboard.
No charging. No app. No content to monitor. No subscription. Just hand it over — and stop worrying.
Real families. Real play.
23,000+ families have already made the switch.
Every week, parents share their screen-free wins with us. Here's what they're saying.
"Day 3 with the fishing game. He hasn't asked for the iPad once."— @mamahigdon
"My twins play together for an hour. This is the best £20 I've ever spent."— @jadeandruby
"Ordered Tuesday. Arrived Thursday. Beautifully packaged. 10/10."— @julia_dursun
Tag us @jaqueslondon to be featured
We really are different
Jaques vs. the alternatives
| Jaques of London | Cheap Alternatives | |
|---|---|---|
| Holds attention 30+ min | ✅ | ❌ Often less than 10 |
| FSC-certified solid wood | ✅ | ❌ MDF or plastic |
| Non-toxic, EN71-certified | ✅ | ⚠️ Often untested |
| EYFS-aligned play | ✅ | ❌ |
| Designed to last years | ✅ | ❌ Often broken in weeks |
| British heritage since 1795 | ✅ | ❌ |
| 30-day money-back guarantee | ✅ | ❌ |
- ✅ 30+ min independent play
- ✅ FSC-certified beechwood
- ✅ Non-toxic, EN71 safe
- ✅ EYFS-aligned
- ✅ Lasts years
- ✅ Founded 1795
- ✅ 30-day guarantee
- ❌ Often <10 min play
- ❌ MDF or plastic
- ⚠️ Often untested
- ❌ No learning value
- ❌ Broken in weeks
- ❌ No heritage
- ❌ No guarantee
30-Day Money-Back Guarantee
If your child doesn't love it — or if it doesn't hold their attention the way we say it will �� return it within 30 days for a full refund. No questions asked. We've been making toys since 1795. We know when something is good, and we stand behind it completely.
Questions & answers
Everything parents ask before buying
Is it really worth £20 when Amazon sells similar toys for £8?
The cheap versions are made from MDF or thin plastic and the magnets lose their strength within weeks. Our beechwood is solid and sustainably sourced — the same material used in heirloom furniture. The fish and rods are built to survive thousands of play sessions. Our customers consistently report still using it 12-18 months later. The £8 version typically needs replacing within 2-3 months. You do the maths.
What age is it suitable for?
Designed for ages 2 and up. At 2, children focus on catching the fish. By 3-4 they start sorting by colour and counting. At 5+, they race siblings or invent new rules. The play evolves with the child — which is why it stays interesting for years, not weeks.
How long will they actually play with it independently?
Based on parent reports: most children aged 2-5 play for 20-40 minutes independently once they're engaged. Some play for over an hour. The magnetic mechanism creates just enough challenge to hold attention — it's not too easy (boring) or too hard (frustrating). That's why it works where other toys don't.
Is it safe? What about the magnets?
Yes. EN71 certified, non-toxic paint, FSC beechwood. The magnets are embedded safely in the fish and rod tips — not loose pieces. Designed and tested to the highest European toy safety standards. Suitable for children from 2 years.
Does it work as a gift?
Consistently our most-purchased gift. It arrives in beautiful packaging that looks premium immediately — parents and grandparents message us specifically about the unboxing experience. The toy itself is universally recognised as high quality, so it lands well with parents who know their wooden toys.
What's your returns policy?
30-day money-back guarantee. If your child doesn't love it or it doesn't meet your expectations, return it for a full refund — no questions asked. We have a <1% return rate because the product genuinely works, but the guarantee means there is absolutely no risk to trying it.
Our story
230 years of understanding how children play.
Jaques of London was founded in 1795 — before the industrial revolution, before television, before the internet. We invented croquet, table tennis, and the Staunton chess set. We've spent 230 years figuring out what genuinely holds a child's attention.
Screen-free play isn't a trend for us. It's what we've always done. Every product we make is designed to be handed down — not thrown away — because we believe a well-made toy is worth more than a thousand cheap ones.
The Magnetic Fishing Game isn't the most complex toy we've ever made. But it's one of the most used. And in our experience, that's the only thing that matters.
— Joe, Jaques of London
Ready?
Get theirs today.
See the difference tomorrow morning.
Was £36.99
£21.98 Save 40%
🛡️ 30-day money-back guarantee · 🚚 Free UK shipping over £40 · ⭐ 4.8 from 466+ reviews
Real families. Real play.
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