Family Board Games · Est. 1795★★★★★ 150 reviews

The game they'll ask to play every visit


£23.99£29.99 Save 20%

or 4 payments of £5.99 with Klarna

🛡️ 30-day full refund, no questions. Fewer than 30 returns from 23,000+ orders.

Express · order today for next-day delivery
Standard · 2-3 working days
  • 2 games in 1
  • Solid wood
  • Age 3+
  • Counting skills
  • Takes turns
  • Screen-free
  • 30-day returns
  • Klarna available

Delivery in 2-3 working days · 30-day returns · Est. 1795

1 Free Gift Spend £50
2 Free Gifts Spend £75
3 Free Gifts Spend £100

as seen in

Real talk

Why grandparents keep this one out

Snakes and Ladders with Ludo is the toy box staple that doesn't require charging, doesn't need explaining, and doesn't need a screen. Two games on a reversible board means they'll play for hours without asking for your phone. It's made from solid wood with non-toxic paint, built to survive decades of rolling dice and moving pieces.

You'll see the shift: they walk in, they ask to play. Not because you told them to, but because it's here.

Joe Jaques, Jaques of London

What's in the box

What arrives at your door

One reversible wooden board with Snakes and Ladders on one side, Ludo on the other. Everything you need to play both games, nothing more.

Reversible board game box showing Snakes and Ladders design
In the box

Reversible wooden board

One board, two games. Snakes and Ladders on one side, Ludo on the other. Solid wood construction with a vibrant, hand-finished design that won't fade after 100 plays.

  • ✓ Bright, non-toxic paint
  • ✓ Lightweight but sturdy
  • ✓ Sustainable wood throughout
Game pieces and dice for Snakes and Ladders and Ludo
In the box

Game pieces and dice

Enough pieces and dice to play both games immediately. No missing parts, no hunting through a drawer on visit day.

  • ✓ All pieces included
  • ✓ Ready to play straight away
  • ✓ Fits in one box
Close-up of reversible board showing both game layouts
Play style

Two complete games

Snakes and Ladders builds counting and number recognition. Ludo teaches strategy and patience. The same board, flipped, keeps play fresh across visits.

  • ✓ Teaches counting and numbers
  • ✓ Builds turn-taking skills
  • ✓ Holds attention for hours

Plays from age 3. Recommended for 5-7 year olds.

Was £29.99

Snakes and Ladders with Ludo - Family Board Game: £23.99

While they play

What they're quietly building

Looks like play. Works like a lesson.

🔢

Counting and numbers

Every roll counts. Move the piece, say the number. After 10 games, they know their numbers without trying.

⏳

Patience and turns

Rolling the dice teaches waiting for your turn, watching others play, accepting that sometimes the dice wins. That's a real life skill.

🤝

Playing together

No app, no screen, just the two of you. They learn to listen, take turns, handle losing, celebrate winning together.

🎯

Fine motor control

Rolling, moving pieces, tracking position. Small hands get stronger, steadier, more confident.

What families say about Jaques of London

Why grandparents and parents come back

★★★★★

"Excellent quality wood toys, so well made, no sharp edges, all lovely & smooth, very colourful & plenty of choice. Very reasonably priced & so beautifully wrapped you don't want to open them. Highly recommend this company."

Lynda Evans✓ Google review
★★★★★

"Fast delivery, excellent products, extremely good quality and long lasting. My granddaughter loves the toys from here. Good age ranges covered."

Danella Jones✓ Google review
★★★★★

"These toys tick all the boxes, educational, colourful, fun, well made and great service. I just keep buying more and more."

Irene Johnstone✓ Google review
★★★★★

"We love our toys from Jaques of London. The quality is excellent and they're the perfect size for little hands to hold and play with easily. Beautifully made, sturdy wooden toys that will last for years. Highly recommend!"

Tegan✓ Google review
★★★★★

"Harrods grade gifting for a very reasonable price. Not the usual tat from China. Had several hand picked orders fron Jaques, nice to know its a UK business with old school quality."

John A✓ Google review
★★★★★

"I am a real fan of this company. If only I had come across them years ago when my boys were little. It's my go to for beautiful, good quality toys for my granddaughter now and any gift I need to buy. They arrived quickly, prices are reasonable and the special touch is they are beautifully packaged too. I love the heritage of this business!"

Sarah Lardner✓ Google review
★★★★★ 5.0/5 from 80 reviews of this product  ·  4.6 average across 46,000+ Jaques reviews on Reviews.io and Trustpilot

Get ready for life

Why real play matters

Real brain growth comes from real play.

231

Years of making games right

We've been making toys that survive generations, not seasons. This board is built to be passed down.

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2

Games in one box

Snakes and Ladders one week, Ludo the next. Two games means they never get tired of it.

→
3+

Age it works from

From 3 year olds learning to count to 7 year olds playing strategy. Years of shelf life.

Why this matters right now

100 million+ Toys sold over 231 years Not a company trying board games. A games company that's been doing this since 1795.
23,000+ Orders in the last year alone Real grandparents and parents choosing this one because it works.
Solid wood Not plastic, not cardboard Hand-finished, non-toxic paint, built to survive decades of family visits.
230 yrs of making things worth keeping Jaques of London has been crafting games and toys since 1795. This one is built to be handed down, not thrown out.

We really are different

Why this one stays out, others stay boxed

Jaques Snakes and Ladders with Ludo - Family Board Game Cheap Alternatives
Board durability✅❌ Cardboard bends, scratches, splits
No batteries needed✅⚠️ Electronic versions die mid-game
Two games, one box✅❌ Buying separate games costs more
Pieces won't vanish✅❌ Loose parts go missing in drawers
Non-toxic paint✅⚠️ Cheap versions use stronger chemicals
Plays from 3 to 7+✅❌ Most games age out quickly
Can be passed down✅❌ Plastic toys end up in landfill
Jaques
  • ✅ Solid wood lasts
  • ✅ No batteries, no charging
  • ✅ 2 games in 1 box
  • ✅ All pieces stay put
  • ✅ Safe for young hands
  • ✅ Grows with them
  • ✅ Passes to grandchildren
Cheap alternatives
  • ❌ Cardboard warps and tears
  • ⚠️ Batteries die at wrong moment
  • ❌ Buy separate sets instead
  • ❌ Pieces get lost or broken
  • ⚠️ Questionable paint quality
  • ❌ Bored after one season
  • ❌ Landfill after 5 years

Plays from age 3. Recommended for 5-7 year olds.

Was £29.99

Snakes and Ladders with Ludo - Family Board Game: £23.99

30-Day Money-Back Guarantee

Not right? Return it within 30 days. Full refund, no questions.

Questions & answers

Questions grandparents ask

Is this the right game for their age?

Snakes and Ladders works from age 3 (with help counting) through age 7 and beyond. If you're buying for a 5-year-old's birthday, this is the one. The reversible board means it grows with them: simpler counting games at 3, full Ludo strategy at 6.

Will it hold up to visits twice a week?

Yes. It's solid wood with hand-finished paint, not veneer or cardboard. One customer said: 'Toys that don't break after five minutes of play', Karen Pepper. It's designed to survive decades and be passed down. That's why it costs more upfront.

How soon can I give it?

Order now and you'll have it in time for the next visit. For birthdays and Christmas, gift wrapping is available at checkout. One grandparent told us: 'arrived next day, saved Christmas', Leigh Hemmings. We'll get it to you fast.

What if they hate it?

You've got 30 days to return it, no questions. But they won't hate it. It's the toy box thing that gets asked for, not the thing gathering dust. One customer summed it up: 'Not the usual tat from China', John A. You know the quality when you hold it.

How much does it cost?

The Snakes and Ladders with Ludo - Family Board Game is £23.99 today (down from £29.99). Klarna is available at checkout if you prefer to spread the cost.

What's your returns policy?

30 days, full refund, no conditions. Return it for any reason and we refund in full. We've been standing behind what we make since 1795.

Plays from age 3. Recommended for 5-7 year olds.

Was £29.99

Snakes and Ladders with Ludo - Family Board Game: £23.99

Our story

Making toys worth keeping since 1795.

Jaques of London was founded in 1795. We invented croquet, table tennis, and the Staunton chess set. For 230 years, we've been making things that pull children away from passive entertainment and into active, curious, hands-on play.

When we started Jaques in 1795, we made games for families who wanted to sit together. 231 years later, that hasn't changed. Snakes and Ladders with Ludo is built on the same principle: solid wood that survives, two games that hold attention, and the kind of piece you leave on the shelf because you know it'll be asked for again. Every board is hand-finished, every game piece tested. We don't make toys for one season. We make them for grandchildren.

Toys and games that leave something behind: a skill, a memory, a piece of play that gets passed on.

Joe, Jaques of London

Ready when you are

Make your house the one they ask to visit

Was £29.99

£23.99 Save 20%

🛡️ 30-day money-back guarantee  ·  🚚 Delivery in 2-3 working days  ·  🏛️ Est. 1795