Open the box. That's setup. She's learning.
or 4 payments of £7.10 with Klarna
🛡️ 30-day full refund, no questions. Fewer than 30 returns from 23,000+ orders.
- Ages 1-5
- No setup needed
- Solid wood
- Learn letters fast
- Wooden storage box
- Ships 2-3 days
- 30-day returns
- Klarna available
Delivery in 2-3 working days · 30-day returns · Est. 1795
as seen in
Real talk
The toy that actually gets her off the iPad
You're not looking for another plastic thing to ignore. You want your 3, 4, or 5 year old focused on something real, something that teaches without a screen. These Alphabet Wooden Blocks do exactly that. Each block carries a letter, number, or picture. She stacks them, spells her name, counts out loud, builds towers that fall and get rebuilt.
Parents tell us their child played for 20, 30 minutes straight without asking for the tablet. It's the kind of play that develops her grip, her letter recognition, and her ability to sit with one thing. You get those minutes back.
Joe Jaques, Jaques of London
What's in the box
What you get
Everything arrives in a sturdy wooden storage box. No assembly, no hunting for missing pieces, no clutter afterwards.
23 Wooden Alphabet Blocks
Solid wood, hand-finished, each one sized for a toddler's grip. Letters and numbers on each face so she learns both at once. Colours help her spot the difference between similar shapes.
- ✓ A-Z plus 0-9 on each block
- ✓ Hand-finished, no splinters
- ✓ Colours coded by letter
Build, Stack, Balance
Blocks teach stacking and balance without instructions. She discovers that some stacks work and others topple. That's the learning. It's why wooden blocks never get old.
- ✓ Develops grip strength fast
- ✓ Teaches cause and effect
- ✓ Works for 12 months to 5 years
Learn Letters Without Flashcards
She doesn't realise she's learning. She's spelling her name, building words, spotting letters everywhere now. That's how wooden blocks work. No quiz, no pressure.
- ✓ Letter recognition by touch
- ✓ First words spelled out
- ✓ Numbers 0-9 included
Order by 2pm, arrives this week
Was £36.99
Alphabet Wooden Blocks - Kids Building Blocks: £28.40
While they play
What she's quietly building
Looks like play. Works like a lesson.
Grip and dexterity
Wooden blocks are heavy enough to teach hand control. Her fingers get stronger with each stack. By age 5, her pencil grip is solid.
Letter and number recognition
Touching A, B, C while stacking them sticks faster than looking at a screen. She'll know her letters by month 3 of play.
Problem-solving
Why did that tower fall? What if I stack differently? She works it out herself. No one told her the answer.
Speech and naming
She names the letters, counts the blocks, calls out colours. Wooden play builds vocabulary faster than passive watching.
What families say about Jaques of London
What other parents saw
"Excellent quality wood toys, so well made, no sharp edges, all lovely & smooth, very colourful & plenty of choice. Very reasonably priced & so beautifully wrapped you don't want to open them. Highly recommend this company."
"Fast delivery, excellent products, extremely good quality and long lasting. My granddaughter loves the toys from here. Good age ranges covered."
"These toys tick all the boxes, educational, colourful, fun, well made and great service. I just keep buying more and more."
"We love our toys from Jaques of London. The quality is excellent and they're the perfect size for little hands to hold and play with easily. Beautifully made, sturdy wooden toys that will last for years. Highly recommend!"
"Harrods grade gifting for a very reasonable price. Not the usual tat from China. Had several hand picked orders fron Jaques, nice to know its a UK business with old school quality."
"I am a real fan of this company. If only I had come across them years ago when my boys were little. It's my go to for beautiful, good quality toys for my granddaughter now and any gift I need to buy. They arrived quickly, prices are reasonable and the special touch is they are beautifully packaged too. I love the heritage of this business!"
Get ready for life
Why real play matters
Real brain growth comes from real play.
Blocks, each hand-finished
Solid wood, no plastic, no batteries. She learns by touch and sight, not screens.
Ways to play, one product
Stack towers, spell words, count, sort by colour. Growth-proof from 12 months to 5 years.
Days to return if it's wrong
We're confident. If it doesn't work for her, send it back by 31 January 2027, full refund.
Why this matters right now
We really are different
Why these blocks, not the plastic ones
| Jaques Alphabet Wooden Blocks - Kids Building Blocks | Cheap Alternatives | |
|---|---|---|
| Material | ✅ | ❌ Plastic, hollow, breaks easily |
| Weight and feel | ✅ | ❌ Too light, feels cheap, stacks badly |
| How long she'll play | ✅ | ❌ Forgotten in a month |
| Passes to a sibling | ✅ | ❌ Falls apart by year 2 |
| No batteries needed | ✅ | ⚠️ Many need charging or replacements |
| Safe finish | ✅ | ❌ Plastic off-gassing, paint chips |
| Storage included | ✅ | ❌ Loose blocks, nowhere to keep them |
- ✅ Solid wood
- ✅ Heavy, stacks right
- ✅ Plays for years
- ✅ Hand-me-down proof
- ✅ No batteries
- ✅ Safe finish
- ✅ Box included
- ❌ Plastic, hollow
- ❌ Too light
- ❌ Forgotten fast
- ❌ Breaks year 2
- ⚠️ Needs charging
- ❌ Paint chips
- ❌ Mess to store
Order by 2pm, arrives this week
Was £36.99
Alphabet Wooden Blocks - Kids Building Blocks: £28.40
30-Day Money-Back Guarantee
Not right? Return it within 30 days. Full refund, no questions.
Questions & answers
Questions parents actually ask
What age is this really for?
Start at 10-12 months for stacking and mouthing. By 2-3 years she'll recognise letters. By 4-5 years she'll spell simple words and count. Catherine McCulloch wrote 'perfect gift for any babies' 1st birthday' and that's spot on. One set grows with her for 4+ years.
Will it actually keep her off screens?
Parents consistently tell us their child plays for 20-30 minutes without asking for the iPad. That's not magic, that's because wooden blocks demand focus and her hands stay busy. No ding, no notification, no dopamine loop. She builds something and sees the result instantly.
Is the wood safe? What about the finish?
Solid wood, hand-finished, no toxic paints or coatings. John A said 'Not the usual tat from China'. Karen Pepper added 'Toys that don't break after five minutes of play'. We've been making these since 1795. Safety is non-negotiable.
Can I return it if she doesn't like it?
Yes. 60-day returns until 31 January 2027, no questions. Manda Monium said it's 'worth every penny full price' and most parents agree once they see her play. But if it's not right for your child, we'll refund you.
How much does it cost?
The Alphabet Wooden Blocks - Kids Building Blocks is £28.40 today (down from £36.99). Klarna is available at checkout if you prefer to spread the cost.
What's your returns policy?
30 days, full refund, no conditions. Return it for any reason and we refund in full. We've been standing behind what we make since 1795.
Order by 2pm, arrives this week
Was £36.99
Alphabet Wooden Blocks - Kids Building Blocks: £28.40
Our story
Making toys worth keeping since 1795.
Jaques of London was founded in 1795. We invented croquet, table tennis, and the Staunton chess set. For 230 years, we've been making things that pull children away from passive entertainment and into active, curious, hands-on play.
Jaques has made wooden blocks since 1795 because they work. No circuits, no Wi-Fi, no expiration date. Your daughter's blocks might teach her child too. We made the Alphabet set specifically for parents like you: ones tired of plastic, ones who want learning to feel like play, ones who need 20 minutes of quiet focus. That's why every block is solid wood, every set comes in a wooden box, and every purchase includes a 60-day promise. This product carries 231 years of belief in simple, lasting play.
Toys and games that leave something behind: a skill, a memory, a piece of play that gets passed on.
Joe, Jaques of London
Ready when you are
Ready to skip the screens
and keep the learning
Was £36.99
£28.40 Save 23%
🛡️ 30-day money-back guarantee · 🚚 Delivery in 2-3 working days · 🏛️ Est. 1795
You might also like
More from Jaques of London

Triceratops Fossil Dig Kit
£17.99

Educational Toy - Spelling Game
£25.99£18.99

Teaching Clock - Time Telling Game
£31.99£19.99
![Wooden educational clock with colourful numbers and shapes, accompanied by matching flashcards on a green background. [fill]](http://www.jaqueslondon.co.uk/cdn/shop/files/89131-ShapeSortingClock-Shopify_1-white.jpg?v=1790239485&width=500)
Kids Clock - Time Telling Game
£26.99£20.99
![Wooden alphabet abacus [fill]](http://www.jaqueslondon.co.uk/cdn/shop/files/80523-AlphabetAbacus-ShopifyListing_1.png?v=1773069452&width=500)
Alphabet Abacus
£17.99

Bath Toy Letters - Foam Alphabet Letters
£20.99£14.99

Magnetic Fishing Game - Educational Game
£32.99£19.99

Threading Beads - Threading Beads for Kids
£26.99£17.99