Sensory Play · Est. 1795★★★★★ 150 reviews

Roll out the ocean mat, teach them to land their first fish

£28.99£39.99 Save 27%

or 4 payments of £7.24 with Klarna

🛡️ 30-day full refund, no questions. Fewer than 30 returns from 23,000+ orders.

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Standard · 2-3 working days

No screens needed
Soft magnetic pieces
Builds fine motor skills
Ocean mat stores everything
From 6 months up
Ships in 2-3 days
30-day returns
Klarna available

Delivery in 2-3 working days · 30-day returns · Est. 1795

1 Free Gift Spend £50

2 Free Gifts Spend £75

3 Free Gifts Spend £100

as seen in

Real talk

The Saturday project that actually holds their attention

You roll out the ocean play mat on a Saturday morning, hand over the plush fishing rod, and watch a baby grab for the soft sea creatures. No batteries, no app, no parallel screens. Just you, the little one, and a proper shared activity that doesn't feel like teaching but builds hand-eye coordination, colour sorting and a grip strength they'll use for writing.

What you get back is 30 minutes of calm, focused play, and the quiet pride of watching them land their first catch.

Joe Jaques, Jaques of London

What's in the box

What comes in the box

Everything you need to start playing within 2 minutes. No assembly, no loose parts to chase around the floor.

My First Fabric Fishing Game with plush rod and colourful sea creatures on ocean mat

In the box

Fabric ocean play mat

A soft, padded mat that doubles as the fishing ground and the storage bag when you roll it up. Printed with a calm ocean scene. Sized for lap play or floor play, and tough enough for daily use.

✓ Folds into its own storage pouch
✓ Soft fabric, safe for babies
✓ Illustrations of sea life

In the box

Plush magnetic fishing rod

A lightweight rod designed for small hands. The rod itself is soft and rounded, with a magnetic hook at the tip. Sized so a 6-month-old can hold it, or a parent can guide their hand over it.

✓ Magnetic catch point
✓ No hard edges or choking hazards
✓ Designed for little hands

Soft plush sea creatures with embedded magnetic catches

In the box

6 soft plush sea creatures

A crab, fish, octopus, starfish and 2 others, each with a magnetic point sewn inside so they catch the rod. Colours are bright but not harsh, and each one makes a small crinkle sound when squeezed.

✓ Colours: red, blue, yellow, orange, purple
✓ Crinkle sound inside each creature
✓ Embedded magnets, stitched safely

Order by 2pm, arrives Tuesday. Gift wrap available.

Was £39.99

My First Fabric Fishing Game: £28.99

While they play

What grows while they play

Looks like play. Works like a lesson.

🤲

Fine motor strength

Grabbing, pulling and releasing the soft creatures builds the hand muscles they'll need for writing, holding a spoon, and buttoning coats.

👀

Hand-to-eye coordination

Tracking the creatures on the mat and aiming the rod teaches the brain and hands to work together.

🌈

Colour recognition

Six different colours, no naming required. Just pattern recognition that preps them for later learning.

🧠

Focus and calm

No screen flicker, no rush. The game moves at their pace, and that slow rhythm teaches attention without stress.

What families say about Jaques of London

What parents and grandparents say

★★★★★

"Excellent quality wood toys, so well made, no sharp edges, all lovely & smooth, very colourful & plenty of choice. Very reasonably priced & so beautifully wrapped you don't want to open them. Highly recommend this company."

Lynda Evans✓ Google review

★★★★★

"Fast delivery, excellent products, extremely good quality and long lasting. My granddaughter loves the toys from here. Good age ranges covered."

Danella Jones✓ Google review

★★★★★

"These toys tick all the boxes, educational, colourful, fun, well made and great service. I just keep buying more and more."

Irene Johnstone✓ Google review

★★★★★

"We love our toys from Jaques of London. The quality is excellent and they're the perfect size for little hands to hold and play with easily. Beautifully made, sturdy wooden toys that will last for years. Highly recommend!"

Tegan✓ Google review

★★★★★

"Harrods grade gifting for a very reasonable price. Not the usual tat from China. Had several hand picked orders fron Jaques, nice to know its a UK business with old school quality."

John A✓ Google review

★★★★★

"I am a real fan of this company. If only I had come across them years ago when my boys were little. It's my go to for beautiful, good quality toys for my granddaughter now and any gift I need to buy. They arrived quickly, prices are reasonable and the special touch is they are beautifully packaged too. I love the heritage of this business!"

Sarah Lardner✓ Google review

★★★★★ 4.9/5 from 44 reviews of this product · 4.6 average across 46,000+ Jaques reviews on Reviews.io and Trustpilot

Get ready for life

Why real play matters

Real brain growth comes from real play.

6 months

First grabbing and mouthing

Soft pieces are safe to explore with tiny hands and mouths. The crinkle sound inside draws focus.

→

9-12 months

Catching and releasing play

Once they can hold the rod, the magnetic catch becomes a repeating game. They pull it toward them, the creature comes, they drop it, you start again.

→

18 months+

Sorting and colour talk

More deliberate fishing. They start to aim. You name the colours, they remember and repeat.

Why this matters right now

23,000+ Orders placed Parents and grandparents have chosen this for babies from 6 months to toddlers. Most say they wish they'd bought it earlier.

Est. 1795 Making games since Regency Britain Jaques has been designing toys and games for 231 years. We know what sticks, because families have been telling us for generations.

60 days Warranty peace of mind Not happy? Return it within 60 days. No questions, no catch. We stand behind every game we make.

230 yrs of making things worth keeping Jaques of London has been crafting games and toys since 1795. This one is built to be handed down, not thrown out.

We really are different

Why this fishing game wins

	Jaques My First Fabric Fishing Game	Cheap Alternatives
Material	✅	❌ Plastic or rubber
Storage solution	✅	❌ Separate box needed
Safe for 6+ months	✅	❌ Age 2+ only
No batteries	✅	❌ Requires charging
Screen-free play	✅	⚠️ Hybrid app required
Grows with them	✅	❌ Single age play
60-day returns	✅	⚠️ 14 days only

Jaques

✅ Soft fabric
✅ Stores itself
✅ 6 months+
✅ No batteries
✅ No screens
✅ Years of play
✅ 60-day promise

Cheap alternatives

❌ Plastic tat
❌ Box chaos
❌ Age 2+ only
❌ Always hungry
⚠️ App-based
❌ One season
⚠️ 14 days only

Order by 2pm, arrives Tuesday. Gift wrap available.

Was £39.99

My First Fabric Fishing Game: £28.99

30-Day Money-Back Guarantee

Not right? Return it within 30 days. Full refund, no questions.

Questions & answers

Your questions answered

How do I know this is the right toy for my (grandchild's) age?

From 6 months, they grab and mouth the soft creatures safely. By 9-12 months, they can hold the rod and catch. At 18+ months, they start aiming and learning colours. One parent told us it was a perfect gift for any baby's 1st birthday, and grandparents often buy it as a shower gift before they even know the child's age. It grows with them, so there's no wrong time to start.

Is it really safe? No small bits that come loose?

The magnets are sewn inside each creature, not attached to the surface. The rod is soft, rounded, no hard edges. All materials are baby-safe and tested to British toy standards. One grandparent wrote: not the usual tat from China. Toys that don't break after five minutes of play. We guarantee it for 60 days, and if anything fails, you can return it.

What if I order it today for a birthday in 10 days?

Order by 2pm and it ships within 2-3 business days, arriving by Tuesday or Wednesday. If that's tight, contact us before checkout and we can confirm a specific date. Gift wrap is available, so it arrives ready to give. One customer told us it arrived next day and saved Christmas.

Is it worth the price when there are cheaper plastic versions?

This one is played for years, passed on to younger siblings or cousins, sometimes given to the next generation. Soft fabric holds up better than cracking plastic, magnets stay strong, and the storage mat means it doesn't scatter across the room. One parent said: worth every penny full price. Another added it costs pennies per game when you play it 200 times.

How much does it cost?

The My First Fabric Fishing Game is £28.99 today (down from £39.99). Klarna is available at checkout if you prefer to spread the cost.

What's your returns policy?

30 days, full refund, no conditions. Return it for any reason and we refund in full. We've been standing behind what we make since 1795.

Order by 2pm, arrives Tuesday. Gift wrap available.

Was £39.99

My First Fabric Fishing Game: £28.99

Our story

Making toys worth keeping since 1795.

Jaques of London was founded in 1795. We invented croquet, table tennis, and the Staunton chess set. For 230 years, we've been making things that pull children away from passive entertainment and into active, curious, hands-on play.

Jaques has been designing games for families since 1795. We started with croquet and playing cards in an era when play meant sitting together, without screens or electric hums. This fishing game carries that same belief: a child learns fastest when a parent or grandparent is right there, watching them land their first catch. We've made it soft because small hands are precious, magnetic because the physics teach without lectures, and portable because Saturday projects happen in living rooms, gardens and even car seats. That's why it works.

Toys and games that leave something behind: a skill, a memory, a piece of play that gets passed on.
Joe, Jaques of London

Ready when you are