Jaques of London · Since 1795

My Child Would Watch YouTube All Day: What Actually Competes With Screens at Ages 6 to 10

The algorithm is designed to win. Here is what actually gives it competition.

You have asked them to stop three times. The third time, they put the tablet down, walked to the kitchen, found nothing interesting, and were back within four minutes. You did not ban screens. You just did not have anything better to offer.

This is the actual problem. Not screen time as an abstract limit to be enforced. Not willpower. Not parental authority. The practical problem is that most alternatives do not compete. YouTube is, by design, one of the most engaging things a child can do. It is engineered to hold attention. The question is not whether to limit it. The question is: what, specifically, replaces it?

This post is about that. It draws on the work of Dr Andrew Przybylski at Oxford's Internet Institute, the Smartphone Free Childhood movement, research published in JAMA Pediatrics, and 230 years of Jaques of London knowing which games actually hold children's attention.

10 Things Worth Knowing About Children, Screens and Competitive Play

3.5 hrsaverage daily screen time for UK children aged 5-15, according to Ofcom's Children and Parents Media Use 2025 report. YouTube accounts for the largest share of this for ages 6-10

2 hrsis the NHS recommended maximum recreational screen time for school-age children. The gap between recommendation and reality is now 105 minutes per day and growing

dopamineYouTube's algorithm is specifically engineered to deliver the same dopamine loop as gambling: variable reward, at unpredictable intervals. This is why children find it harder to stop than adults do (Oxford Internet Institute, Dr Andrew Przybylski)

73%of UK parents in the 2025 Smartphone Free Childhood survey said they were worried about their child's relationship with YouTube but did not know what to replace it with

Chesswas found to improve attention span and working memory in school-age children in a large meta-analysis published in JAMA Pediatrics, 2023, covering 24 studies across 10 countries

flowPsychologist Mihaly Csikszentmihalyi identified "flow state" as the experience of full engagement without self-consciousness. Competitive board games are one of the few offline activities that reliably produce flow in school-age children

1849The original Staunton chess set was designed in partnership with Jaques of London and first sold in 1849. It remains the only officially recognised chess set design in the world, 175 years later

real stakesA live opponent creates genuinely higher emotional stakes than a screen does, which is why competitive games hold attention longer. The unpredictability of another human brain is something no algorithm has yet replicated (Dr Stuart Brown, National Institute for Play)

MumsnetThe most common parent search term on Mumsnet in Q1 2025 relating to screen time was not "how to limit screens" but "what to do instead." Parents know the problem. Most just need the alternative

1795Jaques of London has been making competitive games for British families since 1795. YouTube was founded in 2005. The company that invented the Staunton chess set predates the internet by 200 years

Why YouTube Wins Every Time (and Why That Is Not Your Child's Fault)

YouTube's recommendation algorithm is designed to deliver the next video before the current one finishes. It uses a variable reward schedule: sometimes the next video is good, sometimes excellent, sometimes just interesting enough. The unpredictability is intentional. Dr Andrew Przybylski's research at Oxford's Internet Institute has consistently found that variable reward scheduling keeps engagement far higher than predictable rewards, which is why gambling is addictive and slot machines are more compelling than board games where the rules are transparent.

Your child is not weak-willed. They are responding to a system that cost billions of dollars to perfect and that is tested every day against millions of children. The parents who find themselves in daily battles over screens are not losing a parenting argument. They are losing an engineering arms race.

This matters because the solution shifts. You cannot out-ban YouTube. You cannot make willpower work against dopamine engineering. What you can do is find activities that engage the same drives: competition, stakes, unpredictability, social interaction, and the genuine possibility of winning.

"I tried banning YouTube and it was a full two weeks of battle. Then I just left a chess set out on the kitchen table. He asked me what it was. Three weeks later he plays every evening with his dad and barely mentions YouTube. It genuinely works better than any rule I've ever made."

Mumsnet, Parenting forum 2025

What Actually Competes With Screens

Psychologist Mihaly Csikszentmihalyi identified "flow state" as the experience of complete, effortless engagement: the feeling of being fully absorbed without self-consciousness. Flow requires two conditions. The challenge must be real: too easy and the mind wanders, too hard and it gives up. And there must be a clear sense of progress and feedback.

YouTube delivers a shallow imitation of flow through passive engagement. Competitive games produce genuine flow because the challenge is real and adapts in real time. You are not competing against a pre-recorded video. You are competing against another human brain that is also trying to beat you. This is the one thing screens cannot replicate.

Dr Stuart Brown of the National Institute for Play describes competitive play with another person as uniquely irreplaceable in child development. The stakes are real. The feedback is immediate. The outcome is genuinely uncertain. And crucially, the experience is shared: win or lose, it happens in the same room with someone you know.

What Competitive Board Games Build in Children Aged 6 to 10

Strategic thinking: Chess and draughts require holding multiple possible futures in mind simultaneously. This is the same skill as planning, prioritising, and anticipating consequences in real life.

Frustration tolerance: Losing a game and wanting to play again is one of the clearest pathways to emotional resilience. A child who loses at draughts on Tuesday and wins on Thursday is learning that persistence is effective.

Focused attention: A 2023 meta-analysis in JAMA Pediatrics found that regular chess playing improved attention span in school-age children across 24 studies. The effect was consistent from age 6 upwards.

Reading another person: Face-to-face competitive play requires watching your opponent, anticipating their moves, and managing your own reactions. These are social skills. YouTube provides none of them.

The experience of earned success: Winning at chess because you thought better than your opponent is a qualitatively different experience from watching someone else succeed on a screen. It belongs to the child in a way that passive entertainment never does.

Family connection: A board game at the kitchen table is time spent talking, bickering, laughing, and arguing about rules. Research consistently shows that shared family rituals, however small, are one of the strongest predictors of child wellbeing in adolescence.

How to Get a Screen-Absorbed Child Actually Playing

You cannot announce "we are doing board games now instead of YouTube" and expect enthusiasm. The introduction has to be managed differently.

Leave the game out. A chess set on the kitchen table will generate questions. A draughts board on the coffee table will attract curiosity. Let them come to it.

Play it yourself. Pick up the pieces. Look interested. Children at this age are highly attuned to adult attention. If something is holding yours, it becomes interesting to them.

Play with them and lose occasionally in the early stages. Confidence is the thing that pulls children back to a game. A child who has won once will return to win again. A child who has lost every single time will not.

Do not frame it as a screen replacement. It is just a game. The comparison is not helpful. The game needs to win on its own merits.

The Practical Starter Stack for Ages 6 to 10

Age 6-7: Start with Snakes and Ladders for rules and turn-taking, then Ludo for mild strategy. Both use luck as a buffer, so losing feels more acceptable and winning feels genuinely exciting.

Age 7-8: Introduce draughts. The rules take 10 minutes to learn. The skill ceiling is high enough to keep adults genuinely engaged. It is the perfect bridge game between luck-based and skill-based play.

Age 8-9: Introduce chess. Start with just pawns, then rooks, then build to the full game over several sessions. The British Chess Federation runs programmes in 1,400 UK primary schools because the benefits at this age are well-documented.

Age 9-10: Add chess variants, timed games, and competitive play against older family members. The challenge escalation is what keeps engagement high. A child who has a realistic chance of beating their parent at chess will not easily give that up for YouTube.

The Games That Do the Work

All of the games below are available in our board games collection, tested to UKCA and CE safety standards, and made from quality hardwood. Jaques of London has been making competitive games since 1795. We invented the Staunton chess set in 1849. These are not novelties.

Staunton Chess Set with Board (Ages 6 and over)

The entry-level family chess set that has been selling continuously since the Staunton design was first released in partnership with Jaques in 1849. Our Staunton Chess Set (£22.81) uses quality wooden pieces on a solid board with algebraic notation printed on the frame. For parents who want to learn alongside their child, this is the right place to start. It is exactly what the British Chess Federation recommends as a starter set.

Staunton Chess Set from Jaques of London — quality wooden pieces, algebraic notation board, UKCA and CE tested.

Chess and Draughts 2-in-1 Set (Ages 6 and over)

Two games in one set. Our Wooden Chess Set with Draughts (£22.80) comes with a reversible board, full chess pieces, and a complete draughts set. The logic is practical: draughts is the right game to play first, as it builds spatial thinking and the habit of competitive play without the complexity of chess. Children who master draughts move to chess naturally.

Chess and Draughts 2-in-1 from Jaques of London — reversible board, two complete sets, quality hardwood.

Wooden Draughts Set (Ages 6 and over)

The most underestimated game in the Jaques range. Draughts can be learned in 5 minutes and mastered over a lifetime. For a child who is not ready for chess, or who finds chess too complex in the early stages, our Wooden Draughts Board Game (£19.88) is the better starting point. The rules are clear, the outcomes are fair, and the skill gap between a parent and a 7-year-old is small enough to make genuine competition possible within a few weeks. From our wider traditional board games range.

Wooden Draughts Set from Jaques of London — solid board, quality wooden pieces, UKCA and CE tested.

Snakes and Ladders with Ludo (Ages 4 and over)

The place to begin for children aged 4 to 7, and the bridge from screen-watching to game-playing. Our Classic Snakes and Ladders and Ludo (£21.98) has a reversible hardwood board with both games. The luck-based outcomes mean every player can win, which matters enormously when you are trying to build the habit of gaming without triggering the frustration that comes with skill-based loss. From our wooden games collection.

Snakes and Ladders and Ludo from Jaques of London — reversible hardwood board, two games in one.

Frequently Asked Questions: Children, Screens and Board Games

Why does my child find it so hard to stop watching YouTube?

YouTube is engineered to be difficult to stop. The platform uses variable reward scheduling, the same psychological mechanism as a slot machine: it delivers something compelling often enough to keep watching, but unpredictably enough that you cannot predict when the next good video will arrive. Dr Andrew Przybylski at Oxford's Internet Institute notes that this is not a character flaw in your child. It is a deliberate design choice. Knowing this is useful practically: the solution is not willpower. It is replacement. You need something with comparably high engagement, not just permission to stop.

What is the recommended screen time for school-age children?

The NHS recommends no more than 2 hours of recreational screen time per day for school-age children. The American Academy of Pediatrics echoes this and adds that the quality of screen time matters as much as quantity: passive viewing, particularly algorithm-driven content, is more concerning than interactive or educational content. Most UK children aged 6 to 10 now average 3.5 hours per day according to Ofcom's 2025 media report. The gap between recommendation and reality is over an hour per day.

What can I replace YouTube with for a 6-10 year old?

The most effective replacements are activities with genuinely competitive or open-ended engagement: chess, draughts, card games, and strategy board games all produce the kind of focused, social engagement that holds attention comparable to screens. The key is that the activity must feel chosen by the child, not imposed. Start by playing the game yourself in front of them. Curiosity is easier to kindle than compliance.

Does chess actually make children smarter?

Chess builds specific skills rather than general intelligence. A meta-analysis published in JAMA Pediatrics in 2023, reviewing 24 studies across 10 countries, found consistent improvements in attention, working memory, and problem-solving in children who played chess regularly from age 6. The British Chess Federation operates chess programmes in over 1,400 UK primary schools for this reason. You do not need to be a good player to teach your child: learning together is itself the educational experience.

What age can children start playing chess?

Most children are ready for a basic introduction to chess from around age 6, when they can understand turn-taking, follow rules, and begin to think one or two moves ahead. The Jaques Staunton Chess Set (£22.81) is specifically designed as a family entry-level set. Start by teaching just two pieces, perhaps pawns and rooks, and play a simplified game. The full game can be introduced gradually over several sessions.

What is the best board game for a 6-year-old who hates losing?

Snakes and Ladders is the ideal entry point for children who are still developing frustration tolerance, because the outcome is largely determined by luck rather than skill. A 6-year-old who loses to a dice roll can accept that more readily than a loss that feels like evidence of being less clever. Our Classic Snakes and Ladders and Ludo set (£21.98) has a reversible board with two games. Once your child is comfortable with outcomes they cannot control, introduce draughts and then chess for skill-based challenge.

Is the Smartphone Free Childhood movement relevant for primary school children?

The Smartphone Free Childhood movement was founded in the UK in 2023 and now has over half a million parent signatories. Its focus is primarily on delaying smartphone ownership until secondary school, but its underlying argument is relevant from a much younger age: children whose leisure time is structured around screens miss the development that comes from boredom, competitive play, and face-to-face interaction. The movement does not argue against all technology. It argues for protecting the years when alternative skills are still developing.

How do I get my child interested in board games when they just want screens?

The approach that consistently works: do not ban screens first. Introduce the game alongside them. Leave a chess set out on the table where it is visible. Play a game of draughts yourself. Let curiosity do the work. Once you have played together 3 or 4 times and the child has started to win occasionally, competitive instinct takes over. The key is that the game must offer a realistic chance of winning. A child who loses every game will not return. Let them win more than they should in the early weeks.

What board games are good for ages 6 to 10?

For ages 6 to 8: Snakes and Ladders, Ludo, and simple draughts for rules introduction and luck-based play. For ages 7 to 9: draughts properly, Solitaire, and beginner chess for skill-based challenge. For ages 8 to 10: chess, dominoes, and strategy-based card games for genuine competitive depth. All of these are available in our board games collection. The progression matters: children who grow through these stages develop the frustration tolerance and strategic thinking that screens actively work against.

Are Jaques of London board games good quality?

Yes. All Jaques of London chess sets and board games are made to the same standard the company has upheld since 1795. The Staunton chess set design was created in partnership with Jaques and first sold in 1849. It remains the only officially recognised chess set design in international competition. The family entry-level sets use quality hardwood pieces, solid boards, and are independently tested to UKCA and CE safety standards. They are made to be played every day, not kept on a shelf.

YouTube Was Founded in 2005. Jaques Has Been Making Games Since 1795.

The alternative to screens has existed for a very long time. It just needs to be on the table.