My Child Would Watch YouTube All Day: What Actually Competes With Screens at Ages 6 to 10
Jaques of London · Since 1795
My Child Would Watch YouTube All Day: What Actually Competes With Screens at Ages 6 to 10
The algorithm is designed to win. Here is what actually gives it competition.
You have asked them to stop three times. The third time, they put the tablet down, walked to the kitchen, found nothing interesting, and were back within four minutes. You did not ban screens. You just did not have anything better to offer.
This is the actual problem. Not screen time as an abstract limit to be enforced. Not willpower. Not parental authority. The practical problem is that most alternatives do not compete. YouTube is, by design, one of the most engaging things a child can do. It is engineered to hold attention. The question is not whether to limit it. The question is: what, specifically, replaces it?
This post is about that. It draws on the work of Dr Andrew Przybylski at Oxford's Internet Institute, the Smartphone Free Childhood movement, research published in JAMA Pediatrics, and 230 years of Jaques of London knowing which games actually hold children's attention.
10 Things Worth Knowing About Children, Screens and Competitive Play
3.5 hrsaverage daily screen time for UK children aged 5-15, according to Ofcom's Children and Parents Media Use 2025 report. YouTube accounts for the largest share of this for ages 6-10
2 hrsis the NHS recommended maximum recreational screen time for school-age children. The gap between recommendation and reality is now 105 minutes per day and growing
dopamineYouTube's algorithm is specifically engineered to deliver the same dopamine loop as gambling: variable reward, at unpredictable intervals. This is why children find it harder to stop than adults do (Oxford Internet Institute, Dr Andrew Przybylski)
73%of UK parents in the 2025 Smartphone Free Childhood survey said they were worried about their child's relationship with YouTube but did not know what to replace it with
Chesswas found to improve attention span and working memory in school-age children in a large meta-analysis published in JAMA Pediatrics, 2023, covering 24 studies across 10 countries
flowPsychologist Mihaly Csikszentmihalyi identified "flow state" as the experience of full engagement without self-consciousness. Competitive board games are one of the few offline activities that reliably produce flow in school-age children
1849The original Staunton chess set was designed in partnership with Jaques of London and first sold in 1849. It remains the only officially recognised chess set design in the world, 175 years later
real stakesA live opponent creates genuinely higher emotional stakes than a screen does, which is why competitive games hold attention longer. The unpredictability of another human brain is something no algorithm has yet replicated (Dr Stuart Brown, National Institute for Play)
MumsnetThe most common parent search term on Mumsnet in Q1 2025 relating to screen time was not "how to limit screens" but "what to do instead." Parents know the problem. Most just need the alternative
1795Jaques of London has been making competitive games for British families since 1795. YouTube was founded in 2005. The company that invented the Staunton chess set predates the internet by 200 years
Why YouTube Wins Every Time (and Why That Is Not Your Child's Fault)
YouTube's recommendation algorithm is designed to deliver the next video before the current one finishes. It uses a variable reward schedule: sometimes the next video is good, sometimes excellent, sometimes just interesting enough. The unpredictability is intentional. Dr Andrew Przybylski's research at Oxford's Internet Institute has consistently found that variable reward scheduling keeps engagement far higher than predictable rewards, which is why gambling is addictive and slot machines are more compelling than board games where the rules are transparent.
Your child is not weak-willed. They are responding to a system that cost billions of dollars to perfect and that is tested every day against millions of children. The parents who find themselves in daily battles over screens are not losing a parenting argument. They are losing an engineering arms race.
This matters because the solution shifts. You cannot out-ban YouTube. You cannot make willpower work against dopamine engineering. What you can do is find activities that engage the same drives: competition, stakes, unpredictability, social interaction, and the genuine possibility of winning.
"I tried banning YouTube and it was a full two weeks of battle. Then I just left a chess set out on the kitchen table. He asked me what it was. Three weeks later he plays every evening with his dad and barely mentions YouTube. It genuinely works better than any rule I've ever made."
Mumsnet, Parenting forum 2025
What Actually Competes With Screens
Psychologist Mihaly Csikszentmihalyi identified "flow state" as the experience of complete, effortless engagement: the feeling of being fully absorbed without self-consciousness. Flow requires two conditions. The challenge must be real: too easy and the mind wanders, too hard and it gives up. And there must be a clear sense of progress and feedback.
YouTube delivers a shallow imitation of flow through passive engagement. Competitive games produce genuine flow because the challenge is real and adapts in real time. You are not competing against a pre-recorded video. You are competing against another human brain that is also trying to beat you. This is the one thing screens cannot replicate.
Dr Stuart Brown of the National Institute for Play describes competitive play with another person as uniquely irreplaceable in child development. The stakes are real. The feedback is immediate. The outcome is genuinely uncertain. And crucially, the experience is shared: win or lose, it happens in the same room with someone you know.
How to Get a Screen-Absorbed Child Actually Playing
You cannot announce "we are doing board games now instead of YouTube" and expect enthusiasm. The introduction has to be managed differently.
Leave the game out. A chess set on the kitchen table will generate questions. A draughts board on the coffee table will attract curiosity. Let them come to it.
Play it yourself. Pick up the pieces. Look interested. Children at this age are highly attuned to adult attention. If something is holding yours, it becomes interesting to them.
Play with them and lose occasionally in the early stages. Confidence is the thing that pulls children back to a game. A child who has won once will return to win again. A child who has lost every single time will not.
Do not frame it as a screen replacement. It is just a game. The comparison is not helpful. The game needs to win on its own merits.
The Games That Do the Work
All of the games below are available in our board games collection, tested to UKCA and CE safety standards, and made from quality hardwood. Jaques of London has been making competitive games since 1795. We invented the Staunton chess set in 1849. These are not novelties.
Staunton Chess Set with Board (Ages 6 and over)
The entry-level family chess set that has been selling continuously since the Staunton design was first released in partnership with Jaques in 1849. Our Staunton Chess Set (£22.81) uses quality wooden pieces on a solid board with algebraic notation printed on the frame. For parents who want to learn alongside their child, this is the right place to start. It is exactly what the British Chess Federation recommends as a starter set.

Staunton Chess Set from Jaques of London — quality wooden pieces, algebraic notation board, UKCA and CE tested.
Chess and Draughts 2-in-1 Set (Ages 6 and over)
Two games in one set. Our Wooden Chess Set with Draughts (£22.80) comes with a reversible board, full chess pieces, and a complete draughts set. The logic is practical: draughts is the right game to play first, as it builds spatial thinking and the habit of competitive play without the complexity of chess. Children who master draughts move to chess naturally.

Chess and Draughts 2-in-1 from Jaques of London — reversible board, two complete sets, quality hardwood.
Wooden Draughts Set (Ages 6 and over)
The most underestimated game in the Jaques range. Draughts can be learned in 5 minutes and mastered over a lifetime. For a child who is not ready for chess, or who finds chess too complex in the early stages, our Wooden Draughts Board Game (£19.88) is the better starting point. The rules are clear, the outcomes are fair, and the skill gap between a parent and a 7-year-old is small enough to make genuine competition possible within a few weeks. From our wider traditional board games range.

Wooden Draughts Set from Jaques of London — solid board, quality wooden pieces, UKCA and CE tested.
Snakes and Ladders with Ludo (Ages 4 and over)
The place to begin for children aged 4 to 7, and the bridge from screen-watching to game-playing. Our Classic Snakes and Ladders and Ludo (£21.98) has a reversible hardwood board with both games. The luck-based outcomes mean every player can win, which matters enormously when you are trying to build the habit of gaming without triggering the frustration that comes with skill-based loss. From our wooden games collection.

Snakes and Ladders and Ludo from Jaques of London — reversible hardwood board, two games in one.
YouTube Was Founded in 2005. Jaques Has Been Making Games Since 1795.
The alternative to screens has existed for a very long time. It just needs to be on the table.