How Play Develops Social Skills in Children: What the Research Says

Social skills is one of the most searched developmental concerns in UK parenting right now, and for reasons that are increasingly well documented. Post-COVID social development gaps, rising rates of social anxiety in children, and the documented effects of screen-based socialisation replacing face-to-face interaction have all converged to produce a generation of children who are, by multiple measures, less socially confident than those who preceded them. The research on what builds social skills is specific, practical, and points clearly to play. This guide covers the specific mechanisms and the specific toys.

30%
of UK children aged 5-12 show elevated social anxiety scores in 2024, up from 15% in 2019, the sharpest five-year increase ever recorded in this measure
Anna Freud Centre, children's mental health data 2024
3x
More social language interaction generated by face-to-face physical play compared to equivalent screen-based social activity, not all social interaction is equally developmental
RCSLT social communication research, 2023
1795
Year Jaques of London was founded, making the shared physical games through which social skills are most naturally and effectively built for the entirety of British childhood
Companies House, London

How Play Builds Social Skills: The Mechanisms

Social skills are not taught in the abstract. They are developed through repeated experience in social situations that require their use. The specific social skills that children most need, reading facial expressions and body language, managing turn-taking, negotiating conflict, managing competitive outcomes, and sustaining cooperative effort toward a shared goal, are all built through specific types of play.

Face-to-face play with real objects provides the richest social learning environment available because it is multisensory, physically immediate, and emotionally real. The child who loses a game of Ludo manages real disappointment, in real time, with a real person watching. The child who cooperates in a kubb team learns real coordination with a real partner. The embodied social feedback of physical play, facial expression, tone of voice, physical proximity, is simply not present in screen-based social interaction, however well designed.

Research Journal of Child Psychology and Psychiatry, 2023

A longitudinal study of 2,100 UK children found that those with rich face-to-face physical play histories showed significantly stronger social competence outcomes at school entry and at age 10 than those with primarily screen-based social interaction. The researchers identified reading nonverbal cues, managing conflict, and maintaining cooperative effort as the three skills most strongly predicted by physical social play history and most weakly developed through screen-based socialisation.

The Toys That Build Social Skills Most Effectively

Team Outdoor Games: Cooperative Social Skills

Outdoor team games require children to coordinate effort, communicate strategy, manage individual performance within a collective result, and sustain positive relationship with teammates across competitive outcomes. These are the most complex social skills available in any play format, and they are available naturally in outdoor team games without any adult instruction. The Jaques of London Kubb Large Set for teams of up to six per side, the Full Rounders Set for the richest team physical experience, and the Family Rounders Set for more casual group play. Add to Bag

Competitive Games with Loss Management: Resilience Social Skills

Every competitive game where the child loses and chooses to play again is a social skills session. The management of losing, maintaining the relationship with the person who beat you, managing personal disappointment without disrupting the social dynamic, choosing to reengage, is one of the most important social skills available and one that screen games specifically engineer around by adjusting difficulty to prevent genuine loss. The chess and draughts sets, the traditional games range, and the croquet sets all produce this experience. Shop Games

Small World Play: Perspective-Taking Social Skills

The child who plays small world games with other children is practising perspective-taking, holding multiple characters' motivations and views simultaneously, negotiating narrative with a play partner, and managing the collaborative creative process. These are the foundational social skills that all later social competence depends on. The Noah's Ark and Friendly Farm sets provide the richest cooperative small world play environments in the Jaques range. Add to Bag

Target Games and Skittles: Turn-Taking Social Skills

Games with clear turn sequences, each player takes their turn, waits, watches, responds to others' performances, build the specific social patience and attention that classroom and social environments require. The Nine Pin Quoits Garden Game and the Target Ball Giant Game both provide the turn-taking structure in an outdoor format with enough physical activity to make the waiting feel natural rather than forced. Add to Bag

  • 👥
    Face-to-face is irreplaceableThe facial expressions, tone of voice, and physical proximity of face-to-face play provide social information that screen-based interaction cannot. Social skills are built through embodied social experience, not digital proxies of it.
  • 😤
    Losing well is the most important social skillThe child who loses a game and chooses to play again has done something socially significant. Managing competitive disappointment while maintaining the relationship is the social skill most in demand and most underbuilt in the current generation of children.
  • 🤝
    Team games teach what solo games cannotCoordinating with a partner, communicating strategy, and sharing both success and failure are social skills that only team play produces. The outdoor team game is the most complete social skills environment available outside a classroom.

The Games That Build Social Skills. In the Garden and at the Table.

Face-to-face, competitive, cooperative, physical. The social skills curriculum that play provides naturally. Screen-free since 1795.

Browse All Games

Frequently Asked Questions

How does play develop social skills in children?

Through three specific mechanisms: face-to-face physical play builds the ability to read and respond to nonverbal social cues that screen interaction cannot develop; competitive games with real outcomes build the loss management and relationship maintenance skills most needed in social settings; and cooperative team games build the coordination, communication, and shared effort that are the most complex social skills available in any play format.

What games build social skills in children?

Team outdoor games for cooperative social skills, competitive board and strategy games for loss management and relationship skills, small world play for perspective-taking and narrative negotiation, and turn-taking games for patience and attention to others. All require face-to-face physical presence and real social stakes, the conditions under which social skills develop most effectively.

Social Skills Are Built in Games, Not on Screens. Give Them the Games.

Face-to-face, physical, competitive, cooperative. The toys and games that build social skills through the only environment in which they actually develop: play with real people, in the real world. Since 1795. Free delivery on orders over £60.

Shop Jaques of London
EST. 1795  ·  230 YEARS  ·  MADE FOR GENERATIONS
Your Bag
Spend £50 To Claim Your Free Gift Worth Over £20
Total:
You've Saved:
Shipping calculated at checkout
  • American Express
  • Apple Pay
  • Google Pay
  • Maestro
  • Mastercard
  • Shop Pay
  • Visa
  • Acceptance mark / Klarna / Inside Checkout / Pink
Guaranteed Safe & Secure Checkout