Imaginative play, also called pretend play, is packed full of benefits for your kids. Pretend play is the perfect opportunity for self-expression; children can create imaginary worlds and engage in play activities, such as role play and storytelling. Through pretend play, children can effectively communicate how they are feeling and express any ideas/questions they have about the world around us. It also helps kids to learn how to communicate effectively, particularly when engaging in collaborative pretend play. For example, using facial expressions to gauge emotions, speaking clearly and listening carefully. Moreover, collaborative pretend play helps children to develop key social skills such as respecting the ideas of others, taking turns, listening to others, sharing and emotional intelligence. Pretend play is fantastic for developing imagination and creativity. It is also ideal for promoting positive mental health as it provides a valuable outlet for emotions as well as getting children active and engaging in screen-free fun. Pretend play helps children make sense of the world around us. Self-confidence also improves when participating in pretend play as children will be more comfortable with expressing themselves. Pretend play toys include play food, dressing up costumes, mix and match puzzles, vehicle toys, kitchen toys and toy dolls.